The Japanese Government Department of Health and Welfare issued a request for socks and we are responding by donating $12,000 of POOCHKIS slipper-socks to the people of Japan.
Effective immediately, POOCHKIS is also launching a one-for-one matching program. For each POOCHKISBASICS or POOCHKISNAKED purchased, we will donate one of these designer-slipper socks to the Japan Relief effort.
We will ship your donations via bulk and commercial transport to ensure the delivery can be easily managed.
Help us help the people of Japan.
Why Socks?
Many of the victims ended up barefoot after fleeing in a hurry. In the disaster zone, feet get wet and then extra cold at night, especially in currently freezing weather. People often forget about socks in favor of more obvious items like blankets and jackets. Receiving a new, fresh pair of socks provides a moment of comfort. Additionally, with much of the water in Japan being contaminated, access to washing clothes is also extremely limited.
Socks aren’t primary support, but a token of care that will offer comfort and warmth. A March 17 CNN article observed about the victims: “It was the little things that helped them retain their sanity as an end to crisis still seemed distant.” The next day, an AP story said a city hall worker reported his town needing “gas, vegetables, socks, underwear, wet wipes and anti-bacterial lotion.”
Enclose a care letter. Japanese people treasure letters. Victims of the 1995 Hanshin quake in Kobe said that care letters were among the most uplifting items they received.
You can type a brief message on the check-out page, and it will be included with the slipper-socks donation.